True Omni-commerce is Arriving

You've likely heard of omni-channel.  Previously this kind of concept was called multi-channel where a classic store-based merchant might enable online sales.  With mobile people are always connected to the internet, always living their lives connected, which means they might look to buy at any time from any channel.

Omnicommerce is always on sales from any direction.

With social media adding 'buy' buttons and incorporating a payments vehicle this is becoming a reality very quickly.

Here is a story on the concept:

http://www.mobilecommercedaily.com/as-social-media-buy-buttons-increase-retailers-must-dive-in-now

Here is a snippet from that piece:

“Payments are becoming embedded across the mobile commerce spectrum, and the rapid growth of in-app payments will accelerate the trend,” he said. “Prepare for the ability to pay for anything, any time, anywhere and on any device be it physical or virtual.

“True omni-commerce, incorporating payments, is happening.”

Happy Reading,

J.W. Gant