Next Generation Apps Deep Linking One App to Another

Foursquare and Uber.  Two apps that seem natural fits.  A customer searches for a restaurant or store, finds it, and wants to get there.  Uber can make that happen by sending a driver to pick you up.

How should the two apps interact to close the loop on this?

With the help of 'Button' it happens quite naturally.  Here is one story on the subject:

http://www.mediapost.com/publications/article/251008/foursquare-deep-linking-partnership-with-button-le.html?edition=83316

Here is a snippet from the piece:

When a Foursquare user has indicated interest in going to a place that was searched for, Button's DeepLink Commerce platform serves an Uber button, allowing them to order an Uber to their destination with a few simple taps. Rather than using an API, which is much more difficult to integrate, Button's technology pulls information from the Foursquare app, and deep links this content into Uber, sending traffic from one app experience to another.

Here is a look at Button:

http://www.xconomy.com/new-york/2015/06/02/how-button-pushed-its-way-into-the-midst-of-uber-and-foursquare/

Here is a snippet from that piece:

“There should be more connectivity in the app world,” says Button CEO and co-founder Michael Jaconi. “We’re trying to solve that.”

On Monday, his New York-based startup announced its software was being used in a partnership that gives people the ability to book Uber cars through Foursquare. Just about a year old, Button’s software is a kind of bridge that allows a feature from one app to appear as a “button” within a third party’s app.

In particular, Button wants to be the connection between apps that are part of daily spending habits such as dining, travel, and deliveries, Jaconi says.

Passive apps running in the background helping us with our daily lives.  Perfect.

Happy Reading,

J.W. Gant