Snapchat Geofilters and PepsiCo on Digital

I'm clumping two stories together today as they are related.

First is a fun little read on Snapchat's growing marketing capabilities that are benefiting quick service restaurants most of all.

http://www.mobilecommercedaily.com/why-qsrs-retail-brands-see-highest-commerce-potential-with-snapchat-geofilters

Here is a snippet from that piece:

Marketers such as McDonald’s and Lilly Pulitzer are taking to social media to invite their customers to snap photos in their physical establishments, emblazon them with branded geofilters on photo-sharing application Snapchat and send them to friends or family. As location-based data becomes even more prevalent this year, this strategy could indirectly aggregate more new customers as mobile users become inspired by their friends’ Snaps and head to local stores to purchase items.

“In terms of leveraging branded geofilter stickers specifically: that is obviously just one of the ways to capitalize on an increasingly robust segmentation and targeting toolkit offered by Snapchat,” said James McNally, director of business development at Fuzz Productions, Brooklyn, NY.

Next is a brief interview with a PepsiCo digital marketing rep:

http://www.canadiangrocer.com/top-stories/pepsicos-james-clarke-talks-digital-55083

Here is a snippet from that piece:

PepsiCo Foods Canada has a strong marketing team – I’d say one of the best in the industry. We had a new CMO join the Canadian organization last year and one of her asks of the marketing department is to implement a 70-20-10 rule in our 2016 plans: 70% of time and money should be dedicated to “tried and true” channels, 20% to “safe bets” and 10% to “experimental/cutting edge” opportunities. The 10% is a great place to explore some of these emerging digital spaces – this where amazing things can happen.

Happy Reading,

J.W. Gant