http://www.mobilemarketer.com/cms/news/software-technology/20608.preview
Here is a snippet from that piece:
Marriott International has become a mobile leader by taking the time to think about the customer experience at a hotel and finding ways to simplify it, but needs to improve an inconsistent user experience, Mobile Marketer’s analysis shows.
The hospitality brand has introduced many mobile features in recent years, including keyless check-in, which allows consumers to skip the check-in at the registration desk and unlock hotel room doors with their phones. Although its app has a low Apple app store rating, Marriott, with about 4,100 properties in 80 nations, is a model for hotel brands that are working to shift bookings back to their own court as consumers gravitate toward online travel agencies such as Priceline and Expedia.
Happy Reading,
J.W. Gant
The hospitality brand has introduced many mobile features in recent years, including keyless check-in, which allows consumers to skip the check-in at the registration desk and unlock hotel room doors with their phones. Although its app has a low Apple app store rating, Marriott, with about 4,100 properties in 80 nations, is a model for hotel brands that are working to shift bookings back to their own court as consumers gravitate toward online travel agencies such as Priceline and Expedia.
Happy Reading,
J.W. Gant
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