http://www.mobilecommercedaily.com/how-an-omnichannel-mobile-strategy-might-have-eased-aps-decline
Here is a snippet from the piece:
Embattled supermarket chain A&P could have used mobile as the linchpin in an omnichannel campaign to reach consumers, helping to stave off its latest round of financial troubles in a fiercely competitive marketplace.
The grocer’s biggest oversight has been a lack of an omnichannel experience with mobile delivery and loyalty, and failing to invest more in mobile to attract the millennial consumer. Today, A&P, once the nation’s largest grocery with as many as 15,000 stores, is down to fewer than 400 and on the verge of its second bankruptcy filing in five years, Bloomberg reported.
Happy Reading,
J.W. Gant
The grocer’s biggest oversight has been a lack of an omnichannel experience with mobile delivery and loyalty, and failing to invest more in mobile to attract the millennial consumer. Today, A&P, once the nation’s largest grocery with as many as 15,000 stores, is down to fewer than 400 and on the verge of its second bankruptcy filing in five years, Bloomberg reported.
Happy Reading,
J.W. Gant
No comments:
Post a Comment