Pizza Hut is the next to move.
http://www.zdnet.com/article/pizza-hut-eyes-digital-data-transformation-in-pizza-wars/
Here is a snippet from the piece:
In the pizza wars, the food and taste comparison serves merely as table stakes. The real war will be won via technology.
At least that's what Yum! Brands' Pizza Hut is hoping. As Domino's Pizza positions itself as a food delivery company armed with technology, digital engagement tools and mobile ordering, Pizza Hut is in the middle of a digital transformation that---from an information technology perspective---offers a little bit of everything.
One of the executives charged with helping Yum Brands get to this level spoke with me about doing their mobile app a year and a half ago. While that opportunity never came to fruition I've been curious what Pizza Hut is up to ever since. I wish them luck, though I prefer the local pizza joints so commonly found in the Greater Boston Area.
I think the large national chains are going to have to do everything to head off the rise of fast casual now coming in to the pizza realm along with examples such as Chipotle and Five Guys Burgers. Here is one great story on that:
http://www.businessinsider.com/pieology-pizza-business-story-and-expansion-2015-6
Here is a snippet from the piece:
Pieology's founder, Carl Chang, told Business Insider the company started when he identified a problem in the pizza industry.
"Pizza for us was somewhat broken," Chang, who is the brother and former coach of professional tennis player Michael Chang, said.
Happy Reading,
J.W. Gant
At least that's what Yum! Brands' Pizza Hut is hoping. As Domino's Pizza positions itself as a food delivery company armed with technology, digital engagement tools and mobile ordering, Pizza Hut is in the middle of a digital transformation that---from an information technology perspective---offers a little bit of everything.
- An emphasis on customer data and engagement to replicate Yum's success with marketing to Taco Bell customers.
One of the executives charged with helping Yum Brands get to this level spoke with me about doing their mobile app a year and a half ago. While that opportunity never came to fruition I've been curious what Pizza Hut is up to ever since. I wish them luck, though I prefer the local pizza joints so commonly found in the Greater Boston Area.
I think the large national chains are going to have to do everything to head off the rise of fast casual now coming in to the pizza realm along with examples such as Chipotle and Five Guys Burgers. Here is one great story on that:
http://www.businessinsider.com/pieology-pizza-business-story-and-expansion-2015-6
Here is a snippet from the piece:
The fast-casual pizza restaurant is the fastest-growing chain in America, according to data compiled by Technomic.
Pieology has 60 units in 11 states. The company expects to nearly double that number by the end of the year. 24 new locations are anticipated to open by the end of the summer.
Pieology has 60 units in 11 states. The company expects to nearly double that number by the end of the year. 24 new locations are anticipated to open by the end of the summer.
Pieology's founder, Carl Chang, told Business Insider the company started when he identified a problem in the pizza industry.
"Pizza for us was somewhat broken," Chang, who is the brother and former coach of professional tennis player Michael Chang, said.
Happy Reading,
J.W. Gant
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