http://triblive.com/business/headlines/8624280-74/mobile-sales-american#axzz3e4xZrlJU
Here is a snippet from that piece:
American Eagle Outfitters is looking to hook up more often with teenagers on the Internet and through their smartphones.
The South Side-based retailer is revamping its website to work better with phones, rolling out robust apps and integrating mobile sales within its physical stores to capture more business from tech-savvy teens.
Mobile offers “the flagship opportunities for almost all retailers” and the company's success in this area will define the brand, said Michael Rempell, American Eagle's COO, at the Oppenheimer Global Consumer Conference in Boston on Wednesday.
Happy Reading,
J.W. Gant
**UPDATE** I've seen this trend again and again. A retailer begins releasing pent up work in digital and mobile and the news comes flowing out one after the other. Here is another story on American Eagle and their new in-app reservation ordering system:
http://www.mobilecommercedaily.com/american-eagle-outfitters-addresses-on-demand-mindset-with-in-app-reservations
Here is a snippet from that piece:
Users of American Eagle Outfitters’ application are getting first crack at trying a new service enabling items to be reserved online and then tried on in-store, reflecting the growth in mobile-enabled omnichannel shopping experiences.
With the retailer’s app experiencing triple-digit growth, higher return visits and higher bag size, giving users first look at the new Reserve, Try & Buy service helps keep them excited about coming back.
The South Side-based retailer is revamping its website to work better with phones, rolling out robust apps and integrating mobile sales within its physical stores to capture more business from tech-savvy teens.
Mobile offers “the flagship opportunities for almost all retailers” and the company's success in this area will define the brand, said Michael Rempell, American Eagle's COO, at the Oppenheimer Global Consumer Conference in Boston on Wednesday.
Happy Reading,
J.W. Gant
**UPDATE** I've seen this trend again and again. A retailer begins releasing pent up work in digital and mobile and the news comes flowing out one after the other. Here is another story on American Eagle and their new in-app reservation ordering system:
http://www.mobilecommercedaily.com/american-eagle-outfitters-addresses-on-demand-mindset-with-in-app-reservations
Here is a snippet from that piece:
Users of American Eagle Outfitters’ application are getting first crack at trying a new service enabling items to be reserved online and then tried on in-store, reflecting the growth in mobile-enabled omnichannel shopping experiences.
With the retailer’s app experiencing triple-digit growth, higher return visits and higher bag size, giving users first look at the new Reserve, Try & Buy service helps keep them excited about coming back.
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