Search for Shopping Tilting Back to Search Engines from Amazon

What happens when you open a search engine such as Google and type in a product you want to buy?

For many years now you've largely been provided links to related products on Amazon.com.

As the world has shifted to mobile consumption of the internet certain challenges and opportunities have presented themselves to digital companies.  Google has altered its approach to search to be far more mobile friendly.  The result?  Click-throughs are now much more likely to go to Google than straight to Amazon.

Read the full story here:

https://www.retaildive.com/news/amazon-slipping-in-search/513775/

Here is a snippet from the piece:

Amazon is slipping when it comes to search. The e-commerce giant took 49% of consumers’ initial product searches, down from last year’s 55%, with search engines taking 36% (up from 28% last year) and other retail sites taking 15% (16% last year), according to a study by consumer research firm Survata first reported by Bloomberg.

It is important to note that Amazon is still getting about half of all such clicks.  Very strong, but declining and that is significant.

Happy Reading,

J.W. Gant

PS  This may be my final post from 2017.  Hope 2018 is a great year for everyone.

How to Use Social Influencers to Help

Keeping with the topic of social media I saw a great read on influencers and how to get their help with marketing campaigns.

In social media there are folks who act as hubs to the spokes of a tire where they have many connections and contacting them means you might be able to reach those folks as well.

Those folks are called influencers.

This article helps marketers understand how to interact with and get help from those folks.  Good read:

https://econsultancy.com/blog/69196-11-impressive-influencer-marketing-campaigns/

Here is a snippet from the piece:

Daniel Wellington is a watch brand that has chosen to completely bypass traditional marketing to focus on influencers. The brand pays celebrities for sponsored posts and gifts watches to lesser-known micro-influencers. In exchange, they post photos of themselves wearing the watch, accompanied by a unique money-off code for followers.

It’s a simple formula: beautiful images of minimalistic jewellery, which serve to promote a lifestyle as well as a product. There are over 1.3m Instagram posts using the #danielwellington hashtag, with the brand’s main account amassing over 3.2m followers. 

Happy Reading,

J.W. Gant