Enjoy is Launching

Ron Johnson, the Apple Store master who led JC Penney for a time, has launched his latest brain child: Enjoy. It is online shopping for technology with helpful assistance.  Available in San Francisco and New York initially.

Here is the story:

http://www.cnet.com/news/former-apple-retail-exec-launches-enjoy-for-new-shopping-experience/

Here is a snippet from that piece:

Former Apple retail executive and J.C. Penney CEO Ron Johnson has launched a new online gadget shopping site with an offline twist.

The new venture, called Enjoy, launched on Wednesday in the San Francisco Bay Area and New York City. Enjoy calls itself a "personal commerce platform" that allows users to buy products online and then enlists the help of technology experts that set up the purchased product for customers at no charge.

"Enjoy Experts will hand deliver technology products to customers at a place and time of their choosing, and spend an hour helping them get up and running," the company said in a statement on Wednesday.

Happy Reading,

J.W. Gant

Ron Johnson Launches New Retail Company

When the previous head of Apple's retail stores makes a move it is worth taking a look at.

While the Apple formula doesn't appear to have worked at JC Penney, what could be done from a completely blank slate?  We'll get to find out in 2015.

http://www.chainstoreage.com/article/ron-johnson-launching-start-helps-online-shoppers-choose-products

Here is a snippet from that piece:

The cat is finally out of the bag. Former J.C. Penney CEO and Apple retail head Ron Johnson confirmed that he is launching a new company—but it’s not a tech-gadget delivery service as was widely rumored. Instead, the new initiative, set to launch in 2015, is designed to help online hoppers make the right product choices.

Johnson told the Wall Street Journal his new start-up, called Enjoy, is a service that will change the way consumers buy "things that matter," and enable shoppers who start their shopping on the Web to connect with a product before making a decision.

I'll be following Enjoy Technology to see what comes.  Would be fun to peak in to the making of this new endeavor.

To visit the company's website click here:

http://www.enjoytech.com/

Happy Reading,

J.W. Gant