Misc on Mobile and Marketing - IoT, Twitter, & Programmatic Ads

Quite a few articles grabbed my eye today and I'm going to share a few in one big post here.

First up is Twitter Marketing:

https://www.internetretailer.com/2015/06/11/twitter-lets-marketers-target-consumers-based-mobile-apps

Here is a snippet from the piece:

Twitter Inc. is letting marketers seeking to drive consumers to download or use their mobile apps target consumers based on the types of apps they have installed on their phones or tablets.

Next is mobile programmatic ad buys:

http://www.mediapost.com/publications/article/251835/mobile-programmatic-growing-as-91-of-marketers-up.html?edition=83587

Here is a snippet from the piece:

Nearly all (91%) mobile ad-buyers have increased their programmatic spend in 2015, according to a new survey and research report from Millennial Media, a mobile ad exchange.

Next is the "Internet of Things" and how some visionary grocers view their potential:

http://www.progressivegrocer.com/departments/technology/grocers-can-use-%E2%80%98internet-things%E2%80%99-their-advantage

Here is a snippet from the piece:

For those who’ve wondered what the Internet of Things (IoT) is, let alone how they can leverage it to benefit their business, the June 9 FMI Connect Learning Lounge presentation "The Internet of Things," held on the exhibit floor, was a must-attend event.

Happy Reading,

J.W. Gant