http://www.mobilemarketer.com/cms/news/strategy/20596.preview
Here is a snippet from the piece:
By allowing members of its United States Family Rewards program to collect points by scanning receipts while eliminating the need to enter package codes, the maker of Frosted Flakes and Raisin Bran cereals and other products will make it easier to automatically collect points for purchase, minimizing a challenge in rewards programs.
Happy Reading,
J.W. Gant
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