In-store Product Scanning and Home Depot

In-store product scanning by customers is becoming a big deal.  I'm not talking about reading a bar code.  I'm talking about using the camera to "look" at anything you put in front of it and the app tells you where products like that are located.  Have a blue dress you like?  Scan it and locate it.

Home Depot is the latest to roll out this technology.

http://www.mobilecommercedaily.com/home-depots-visual-search-beta-highlights-technologys-appeal-beyond-apparel

Here is a snippet from that piece:

Once customers find the item they are looking for using the visual search, they can purchase it online or pick it up in the store.

The move into visual search is part of a recent update to the retailer’s iOS apps that also included an iPad app redesign to give it a landscape orientation, something users had been requesting.

Visual search is a popular feature addition for large retailers’ apps in the past year.

Happy Reading,

J.W. Gant