Mobile & Social Engagement With Customers

Two stories caught my eye today and are worth looking at.  First up is eConsultancy with a look at brands focusing too much on influencers rather than influencing.

I'm not sure I agree with this approach but it is worth considering.  Not nearly enough brands have been able to even grasp the importance of engaging with influencers.  They need their thinking, their paradigm, changed.  This isn't going to help that.

https://econsultancy.com/blog/66583-for-brands-influence-is-about-more-than-influencers/

Here is a snippet from that piece:

Brands are increasingly on the look out for influencers and an entire market has been built around connecting brands with them to reach consumers.

But when it comes to wooing consumers, particularly young, digital natives, are brands focusing too much on influencers and not enough on influence?

Next is Mobile Commerce Daily on fundamentals of successful engagement through mobile.

http://www.mobilecommercedaily.com/6-fundamentals-of-successful-mobile-engagement

Here is a snippet from that piece:

Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime.

So how can you make your brand’s messages stand out in a sea of digital noise?

The following six tips are not really secrets, but rather fundamentals of successful mobile engagement.

I like a lot of what is said in that article.  Mobile First is an important concept and I agree with Forrester's "Mobile Moments" that brands need to look for.

For all the dads out there, and I am part of that group due to my lovely daughter Lilly Rose, have a happy Father's Day this weekend.

Happy Reading,

J.W. Gant