Thursday, June 18, 2015

Gap Announces Strategy for the Future

Gap, Inc. is in the news at  its annual investors meetings for Wall Street analysts.

https://www.internetretailer.com/2015/06/17/gap-ties-its-future-more-digital-mobile-and-global-expansion

Here is a snippet from that piece:

Despite a rocky first quarter and a round of cost cuts, Gap will continue to grow e-commerce and its global operation, CEO Art Peck told analysts at Gap’s annual investor day meeting.

The future for Gap Inc. is digital and global. At least that’s the latest vision from Gap CEO Art Peck and senior managers to Wall Street analysts at the company’s annual investor’s meeting Tuesday in San Francisco.


There is also a conversation with CEO Art Peck over on Loyalty360:

http://loyalty360.org/resources/article/gaps-goal-of-brand-loyalty/

Here is a snippet from that piece:


“I want to underline that word consistency,” Peck said during the company’s 2015 Investor Meeting Conference on Tuesday, according to Seeking Alpha. “It’s a critical issue for us and it’s been our Achilles heel as an organization. And we are heads down across all of our businesses focusing on improving the consistency of our performance, day-after-day, week-after-week, season-after-season. Gap is a great brand, a relevant brand, a power house brand around the world, and it deserves its rightful place inside this portfolio and for our customers, and we are working very hard to it back to where it needs to be.” 

Working together as a team is crucial to any future success, Peck said.

This is the news I've been waiting for from Gap, and expect to see from other retailers.  Move to embrace digital or die slowly.  Sears is banking the future of the company on it, though things have gotten so bad it may be difficult to stop the bleeding.  Many others have led from the front or are trying to catch up quickly.  Soon there will only be laggards, likely to include regional chains and supermarkets.

Happy Reading,

J.W. Gant

**UPDATE** Good addition to the above stories over on Bloomberg.com:
http://www.bloomberg.com/news/articles/2015-06-18/gap-studies-old-navy-s-blockbuster-pixie-pants-to-spur-comeback

Here is a snippet from that piece:

The design team at Old Navy identified pixies -- slim, cropped women’s pants -- as a potentially hot trend for spring last year. In quick succession, Old Navy’s sourcing team and suppliers developed a versatile, cost-effective fabric, tested the pants in stores, then ramped up marketing and production. The product has been a runaway success, selling briskly and winning glowing reviews online.

That speed in turning ideas into sales has helped Old Navy become Gap Inc.’s star performer and shows how the company’s namesake brand and upscale Banana Republic chain should operate, Chief Executive Officer Art Peck said. Bargain-focused Old Navy posted U.S. sales last quarter that were almost double those of the Gap brand, which is closing a quarter of its full-price locations in North America after more than a year of declining comparable-store sales.

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