How Google Shopping Ads is Killing It

Data.

Data.

Google.

Data.

All the same thing.

Wonder how Google figures out what you mean when you type in something you are looking to purchase?

Wonder no more.  Here is a snippet from the piece:

As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks.

This is especially true of the non-branded, broader search terms that are typical of the early stages of the customer journey.

During this phase, Google Shopping ads – commonly referred to as Product Listing Ads, or PLAs – are considered to be a key means of engaging consumers early, and boosting new customer acquisition.

Here is the story:

https://www.clickz.com/google-shopping-dominating-retail-search-marketing/213772/

Happy Reading,

J.W. Gant

Google Mobilegeddon Impacting Website Search Results

It has been a couple of months now since Google updated its search results and the algorithm behind it to more favorably serve up websites with mobile friendly capability.  The impact is significant to those sites left behind, that are not mobile friendly.

Here is a quick story on the results:

http://mobilemarketingmagazine.com/mobilegeddon-starts-to-bite/

Here is a snippet from the piece:

In April, Google updated its algorithm to give mobile-friendly websites preference in ranking for organic searches. Now, more than two months after the so-called Mobilegeddon, companies that didn’t prepare their sites are paying the price with a 10 per cent decrease in traffic among those sites with low mobile engagement.

Happy Reading,

J.W. Gant

BRotD - Entry 0207 Google's New Algorithm

Best Reading of the Day

Get Ready.  That little algorithm we work so hard towards in all of our SEM and SEO is about to undergo a big change to further embrace the mobile internet.

http://www.cio.com/article/2905192/seo-sem/how-to-prepare-for-googles-next-major-search-update.html

Here is a snippet from the piece:

At the close of last month's Search Marketing Expo (SMX) West, conference speakers were asked to share their key takeaways.

"Mobile, mobile, mobile," said Kelly Wrather, senior manager of content marketing for Kenshoo and an SMX presenter. "I want to grab every website designer and tell them mobile is the thing! It's the only thing!"

At previous SMX shows the importance of mobile-optimized websites was a frequent topic of discussion, but this year, as Wrather's declaration illustrates, there was a sense of urgency because "Mobilegeddon," as some are calling it, is nearly here.

On April 21, Google will expand its "mobile-friendly" search result rankings, and the company says the changes will have an even bigger impact on search than its past Panda and Penguin algorithm updates.

What will your company's strategy be?  Fast follow, let the big guys spend tons of money to figure this out then make your changes? Will you be a leader, or have you already made the changes that will position you to take advantage of this?

Happy Reading,

J.W. Gant