Gap Making Moves in Mobile

Gap, the San Francisco based retailer, is starting to do interesting things in mobile and looking to engage with customers more effectively.

Spring is a retail app that operates as a virtual mall, creating a collection of relevant brands based off of the user’s interests, and which is growing in popularity with millennials.

Here is the full story:

http://www.mobilecommercedaily.com/gap-attempts-to-revive-image-with-millennials-via-spring-app

Here is a larger snippet from that piece:

“With over $200 billion in mCommerce sales last year and a predicted $600 billion in the year 2018, partnering with a mobile app like Spring could play a crucial role in driving sales for Gap through their mobile channel,” said Melissa Greenberg, general manager at Fetch, New York. “Mobile app features like push notifications, loyalty rewards and social referrals can act as tools to help engage users and promote products and push users to make purchases directly on the app.

Happy Reading,

J.W. Gant