The Macy's Mobile Wallet Grows

Macy's continues to make excellent strides with its mobile wallet showing there is plenty of room in the burgeoning space.

http://www.mobilecommercedaily.com/macys-boosts-promotional-strategy-on-mobile-with-wallet-enhancement

Here is a snippet from the piece:

In reflection of how valuable mobile wallet users are, Macy’s is enhancing its own wallet, which was introduced last year, so as to better guarantee its place on shoppers’ smartphones in an increasingly crowded space.

Macy’s is enhancing its digital wallet with an eye toward reducing shopper dependence on paper coupons while boosting the retailer’s ability to optimize its marketing efforts.

Happy Reading,

J.W. Gant