BRotD - Entry 0222 CPGs and Retailers by PWC

Best Reading of the Day

Can Consumer Packaged Goods companies, national manufacturer brands, and retailers co-exist?  They have so far, but they're both trying to gain leverage over the other.

A new study by PWC makes the case for everyone playing nice.

http://www.retailleader.com/top-story-trends-retailers_and_cpgs__working_out_the_tension-4372.html

Here is a snippet from the piece:

Retailers have the advantage in the “interesting tension” between themselves and their consumer packaged goods suppliers, but both sides should try to work past that and cooperate on the best ways to reach consumers.

That’s the takeaway from “Retail & Consumer Insights: 2015 Financial Benchmarking,” a report from PwC, and from an interview with one of the report’s authors, Steve Barr, PwC’s U.S. retail and consumer leader. The report examined the state of the relationship between CPG retailers and their manufacturer/suppliers, especially in light of what it called the “sporadic economic recovery” in the U.S.

To get the complete study follow this link:

http://www.pwc.com/us/en/retail-consumer/financial-performance-report/index.jhtml

Happy Reading,

J.W. Gant

Best Reading of the Day - Entry 0196 PWC 2015 Consumer Retail Survey

Sit back and relax and enjoy some affirmation reading.  PWC has their 2015 survey out and it is a good view in to the current state of omnichannel:

Note: This link will download and open a PDF of the entire paper.

http://www.pwc.com/gx/en/retail-consumer/retail-consumer-publications/global-multi-channel-consumer-survey/assets/pdf/total-retail-2015.pdf

Here is a snippet from the paper:

As online shopping continues to grow at the expense of store visits, the premium in the future will be on creating unique, brand-defining experiences that keep customers coming back— whatever the channel.

Happy Reading,

J.W. Gant