Mobile for Walgreens and for Supermarkets

Two stories today on mobile, in-store engagement, and mobile apps.

First is a critique of the efforts by Walgreens to be a digital leader:

http://www.mobilemarketer.com/cms/news/strategy/20713.preview

Here is a snippet from that piece:

“There is so much disruption and transformation taking place among brick-and-mortar retailers, I feel that Walgreens is missing out by not making its wellness-centric approach more prevalent and more connected to the mobile device,” said Vanessa Horwell, chief strategy officer for ThinkInk, Miami.

“For Walgreens, mobile is the key to in-store engagement, so the two experiences – physical and mobile – must be consistent and interconnected.”

Next is a brief story from Supermarket News on how mobile apps is transforming the grocery industry:

http://supermarketnews.com/marketing/how-mobile-apps-are-transforming-industry

Here is a snippet from that piece:

One area of explosive growth in the retail supermarket industry is the number of mobile apps that have come on the market to assist shoppers.

Take a look at the Center for Advancing Retail and Technology (CART), and you’ll see what I mean. A year ago, there were only a handful of apps featured; today, more than a dozen are available, with more coming.

Happy Reading,

J.W. Gant