This is an excellent time to be in mobile and digital. If you aren't sure about that, this great story on beacons should help you see why:
http://www.mytotalretail.com/article/offering-store-shoppers-beacon-hope-via-mobile/
Here is a snippet from the piece:
Beacons are a mobile marketing technology poised to transform the way consumers shop in stores and the ways stores market to and interact with their customers.
Push notifications triggered by beacons — tiny store-based transmitters that communicate with retailers’ mobile apps on consumers’ smartphones via Bluetooth Low Energy wireless technology — will influence $4.1 billion in U.S. retail sales at the top 100 retailers in 2015, mobile technology research firm BI Intelligence estimates. The firm predicts that number will soar to $44.4 billion in 2016 as use of beacons increases and merchants begin to formulate actual mobile in-store strategies.
Happy Reading,
J.W. Gant
Push notifications triggered by beacons — tiny store-based transmitters that communicate with retailers’ mobile apps on consumers’ smartphones via Bluetooth Low Energy wireless technology — will influence $4.1 billion in U.S. retail sales at the top 100 retailers in 2015, mobile technology research firm BI Intelligence estimates. The firm predicts that number will soar to $44.4 billion in 2016 as use of beacons increases and merchants begin to formulate actual mobile in-store strategies.
Happy Reading,
J.W. Gant
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