Target News and Social Media Including Macy's

A couple of stories around Target have captured my eye today.  First is news of further layoffs as the company refines its strategy towards a new more digitally focused approach:

http://www.canadiangrocer.com/worth-reading/target-eliminates-140-jobs-in-latest-round-of-cuts-54685

Here is a snippet from that piece:

The retailer Target is cutting another 140 jobs at its headquarters and eliminating 50 other unfilled jobs.

The Minneapolis-based company says it is trying to simplify and streamline its organization.

Next is a great read comparing & contrasting Target and Macy's in social media:

http://risnews.edgl.com/retail-news/Mapping-the-Social-Media-Network--Target-vs--Macy-s100656

Here is a snippet from that piece:

Like Target, Macy's also has a big brand hub-and-spoke pattern, but, in contrast, it features a larger population of "isolates" — suggesting higher brand awareness for Macy's over Target. While the Target network is almost 40% larger than the Macy's network, Macys has a larger fraction of isolated participants (21% versus 10%). It has also attracted a handful of successful brand champions who have developed significant audiences of their own which responds to their mentions of Macys.

Is this the Age of the Customer?  Yup.

Happy Reading,

J.W. Gant