Showing posts with label Business Insider. Show all posts
Showing posts with label Business Insider. Show all posts

Thursday, November 22, 2018

Amazon Pay In Store

Move over Apple Pay?

Move over Android Pay?

Move over Samsung Pay?

Move over Walmart Pay?

Amazon is on the move.

Not so fast, I say, but this move makes sense.  This is very much like what PayPal was trying to do when it created Samsung Pay.  They have countless payment methods on file for online payment.  Why can't they get those payments used in the store?

Because they are very different worlds that's why.

Read this snippet here:

Amazon has found a new target to tackle in its continued pursuits to dominate retail: in-store mobile payments.

Amazon has been talking with brick-and-mortar retailers to convince them to adopt Amazon Pay, the e-commerce giant's online-payment option The Wall Street Journal reported. The service has so far been touted as a payment option similar to PayPal for shopping online, but the Journal reported that Amazon is looking to expand Amazon Pay capabilities.

Wednesday, May 9, 2018

Artificial Intelligence takes the World Stage

Great little article by the folks over at Business Intelligence.  Well worth your time.

AI is where the computer program is able to learn what it needs without direct input.  This is important when sets of data get so large the human cannot anticipate the needs of the computer program.  Machine learning handles the role of the human in deciding what is relevant or not.

This short piece argues AI is not coming, it is already here.  Very true.

Here is the full article:

http://www.businessinsider.com/understanding-artificial-intelligence-impacting-world-2017-10

Here is a snippet from the piece:

While AI is having an enormous impact on individuals and the smart home, perhaps its largest impact can be felt in the e-commerce space. In the increasingly cluttered e-commerce space, personalization is one of the key differentiators retailers can turn towards to stand out to consumers. In fact, retailers that have implemented personalization strategies see sales gains of 6-10%, at a rate two to three times faster than other retailers, according to a report by Boston Consulting Group.

Now if I could just get my hands on a little real intelligence, rather than artificial, I'd be all set.

:-)

Happy Reading,

J.W. Gant

Tuesday, December 5, 2017

Amazon - Black Friday and Cyber Monday

Two stories from Business Insider tell this story.

First up is how Amazon did on Black Friday and if you had any doubt, they rocked:

http://www.businessinsider.com/amazon-dominates-thanksgiving-and-black-friday-online-sales-2017-11

Here is a snippet from the piece:

Amazon pulled in 45% of all online transactions — or purchases — on Thanksgiving Day, and 54.9% on Black Friday, according to Hitwise data cited in Dealerscope.

Next is Amazon on Cyber Monday ... and ... they rocked:

http://www.businessinsider.com/amazon-says-cyber-monday-is-biggest-shopping-day-in-history-2017-11

Here is a snippet from the piece:

Amazon says Cyber Monday was its biggest shopping day in company history.

"Amazon customers shopped at record levels... ordering hundreds of millions of products from toys to fashion to electronics and Amazon devices," Jeff Wilke, Amazon's head of worldwide consumer, said in a statement. "Customers ordered nearly 140 million items from small businesses alone and this is just the beginning of the holiday season."

Happy Reading,

J.W. Gant

Black Friday 2017

Business Insider is a site you should be checking out pretty much every day.  I'll be posting twice with three stories from them covering the holiday shopping season.

First up is Black Friday:

http://www.businessinsider.com/black-friday-2017-sales-surge-stores-remain-empty-2017-11

Here is a snippet from the piece:

Many stores were empty this Black Friday — but retailers have no need to panic.

Some shoppers were surprised to find empty Targets, Best Buys, and Walmarts when they showed up for Black Friday shopping.

When Business Insider's Sarah Jacobs arrived at the Atlantic Terminal Mall in Brooklyn early Friday morning, she found a meager line outside waiting for the mall to open, and even fewer people outside Target and Best Buy.

Happy Reading,

J.W. Gant

Tuesday, June 20, 2017

Amazon Acquires Whole Foods - What Does It Mean?

When the news broke that online retailer and all-around everything super-center Amazon was acquiring Whole Foods my instinct was to get straight to my blog.  I have thoughts on this, of course, but I also knew there would be a slew of industry leaders leaning in on this deal.  So I decided to wait a bit and gather the best articles in one place.

First, my thoughts.

Clearly Amazon wants to become more like Walmart as Walmart continues to try to be more like Amazon.

If I were to look in to the future of retail and how digital will ultimately impact it I think we'll see a new normal settled upon in the very near future.  Within that normal there will be room for all kinds of players so long as they define a clear space that differentiates them from others.  Pure online, pure mobile, pure physical retail, and everything in between will be the new reality.  The largest players will be heavy in physical AND digital, while smaller players will excel at only one or the other.

So Walmart might one day be 70/30 physical to digital and Amazon might become 30/70 physical to digital.  Something like that.  You'll still see the mom & pop shop on Main Street, and the little niche mobile-only player that gets the job done too.  Great time to be a customer huh?

The Food Marketing Institute back around 2012 was predicting roughly 10% of current Supermarket business would shift online.  Most of that, 80%, would be taken from packaged center store goods that were easily shipped and often good targets for subscription models (such as diapers).  Don't see any reason this prediction was off and that means big changes for Supermarkets across the country.  They are suddenly too large for their needs.  We should see stores removing aisles to make room for more fresh and prepared in-store options.  Combined with a robust digital presence the best Supermarket chains will survive and thrive (Wegmans).

Now to it and there is a lot of reading for you should you choose to do so.

RIS weighs in with their slew of experts:
https://risnews.com/experts-weigh-amazon-snatches-organic-grocer-whole-foods-137-billion

Re/Code tell you how to keep Amazon from swallowing your business too:
https://www.recode.net/2017/6/19/15832958/amazon-whole-foods-jeff-bezos-acquisition-aws-vendor-tips-cloud-open-source

RetailDive tells us how the war between Amazon and Walmart is accelerating:
http://www.retaildive.com/news/amazon-vs-walmart-why-the-whole-foods-deal-escalates-the-war-for-the-amer/445294/

Bloomberg tells us Amazon is after every single thing you buy (which is exactly what Walmart is after by the way):
https://www.bloomberg.com/view/articles/2017-06-20/amazon-s-real-target-isn-t-whole-foods-it-s-everything-you-buy

Digital Transactions tells us why Amazon is changing the checkout (payment) process with this acquisition:
http://www.digitaltransactions.net/news/story/With-Its-Deal-for-Whole-Foods_-Amazon-Could-Usher-in-Seismic-Change-for-the-Checkout

Business Insider is always a good read and they say Walmart and Kroger (supermarket) should be terrified by this deal:
http://www.businessinsider.com/amazons-whole-foods-acquisition-should-terrify-walmart-kroger-2017-6

Finally the NRF (National Retail Federation) tells us the retail reinvention is just getting started but also cautions against the belief that traditional retail is imploding (correct):
https://nrf.com/news/retails-reinvention-story-is-just-getting-started

Happy Reading,

J.W. Gant

Tuesday, May 23, 2017

When Should You Buy ... Anything?

This is really cool.

Business Insider has mapped out the time of year to buy a huge variety of products.  Basically, when are "things" at their best price?

So cool!

Check out the first month:

New furniture models come out in February, so bargains arrive in January. Keep an eye on office furniture, as retailers target entrepreneurs launching new ventures in the new tax year. With the holidays over and winter setting in, department stores lure shoppers with "white sales," making this the best time to buy linens.

Tuesday, May 9, 2017

Is B&M Retail Collapsing?

Why not ask the banners that are opening countless new locations.

Yeap.

All of the doom and gloom we keep seeing in the news around brick & mortar retailers misses some important news.  Some retailers are doing exceptionally well (plus the U.S. is way, way over saturated with retail locations so much of this is just folks coming back to planet earth).

Here is a snippet from the piece:

The retail consulting firm IHL Consulting Group compiled a list of 22 retailers bucking the retail apocalypse by growing their store counts.

The list, which includes plans for nearly 3,000 new stores this year, is dominated by discount stores and grocery chains...

Here is the full article:

http://www.businessinsider.com/retailers-opening-new-stores-this-year-2017-5

Happy Reading,

J.W. Gant

PS  Shoot, I just noticed I wrote a portion of my blog post almost identically to the original, before reading the entire article.  Oh well.  Brilliant minds ....

Tuesday, September 27, 2016

BRotD - Entry 0246 Yahoo Finance App Update

Best Reading of the Day

Wow.  Any in-place update of a popular customer facing app like Yahoo Finance is a major undertaken and not to be taken lightly.  This little article is a fun read, and pretty quick.

Take a look:

http://www.businessinsider.com/yahoo-finance-product-boss-controversial-redesign-backlash-2016-9

Here is a snippet from the piece:

The product team at Yahoo Finance had a hard time sleeping for the whole week leading up to the big redesign in July.

It's not because they weren't confident, says Michael La Guardia, the head of product for both Yahoo Finance and Sports, but because of the drastic changes he was about to bring to one of Yahoo's most popular products ever.

"We knew what we were doing was the right thing," La Guardia told Business Insider.

Happy Reading,

J.W. Gant

Tuesday, June 14, 2016

The Anti-Beacon News

Great little story highlighting the shortfalls of beacons and the attempt to micro-target customers.

1 in 3 will never use them.  Never.

Read on:

http://www.businessinsider.com/1-in-3-shoppers-will-never-use-beacons-in-stores-2016-6

Here is a snippet from the piece;

Location-based marketing and push notifications are starting to infiltrate mainstream retail as more merchants adopt beacon technology.

These beacons are small, inexpensive pieces of hardware that often use Bluetooth to activate specific apps on users' smartphones that run in the background and then send push notifications to customers' locked screens as they shop in the store. Retailers use this technology because it helps them accurately target shoppers based on their interests and purchase history.

But shoppers are still wary of this technology because of concerns about data and privacy.

This aligns with my personal, though unscientific, research on the subject.  Some folks will not opt in to yielding their privacy.  Never. I understand and am sympathetic.

Happy Reading,

J.W. Gant

Tuesday, May 31, 2016

Is Macy's a Disaster?

According to BizJournal it is.

Here is a snippet from the piece:

Macy's has been falling apart.

The once beloved department store has reported five straight quarters of plummeting sales. Sales most recently dipped 7.4%.

In the past, Macy's — and others — have blamed myriad reasons for the department store's woes.

The weather was too warm for fall and winter apparel.

People aren't spending money on clothes anymore.

Amazon is eating into the market share of the apparel industry.

We went to Macy's to find out why the brand is floundering. What we found shocked us.

Here is the full story:

http://www.businessinsider.com/macys-tour-and-business-analysis-2016-5

Happy Reading,

J.W. Gant

Thursday, April 7, 2016

Making Fast Food Even Faster and Easier

... as if we needed it.

This week saw a slew of announcements by quick service restaurants revealing ways they are helping lazy people be even lazier while ordering their food.

Check out the headline:

Taco Bell, Domino's, and Sonic are making it easier for lazy people to order food


Read on:

http://www.businessinsider.com/fast-food-customers-reach-peak-lazy-2016-4

Here is a snippet from the piece:

Is clicking a few buttons or picking up your phone to order food too much work? No worries — fast-food companies are working to make getting a meal even easier.

From "zero-click" ordering, to messaging a bot to order tacos, to emoji-based purchases, new technology is making it easier than ever to purchase fast food.

In unrelated news the world is getting fatter and we don't know what we can do about it:

http://www.bloomberg.com/graphics/2016-global-obesity/

Happy Reading,

J.W. Gant

Tuesday, March 8, 2016

Mobile Wallets at POS and Apple Pay

Business Insider has a great little article detailing some data from a new report on retailers and their mobile wallets.

Just to list a few for those who aren't keeping up, mobile wallets include but are not limited to: Apple Pay, Android Pay, Samsung Pay, PayPal, CurrentC by MCX, Walmart Pay and more.

Read on:

http://www.businessinsider.com/apple-pay-leads-samsung-pay-android-pay-google-wallet-2016-3

Here is a snippet from the piece:

Apple Pay has a comfortable lead in the mobile wallets market.

A new report from Piper Jaffray cited by Investors Business Daily reveals that retailers largely prefer Apple Pay over its major competitors Samsung Pay, Android Pay, and Google Wallet.

The report found that 44% of U.S. retailers either currently are using or have expressed interest in installing mobile wallet readers in their brick-and-mortar stores.

Happy Reading,

J.W. Gant

Tuesday, December 1, 2015

Black Friday and Cyber Monday News

I may find more stories around the net on what happened yesterday.  If so I'll link them in here.

For now this one is a worthy read.  What happened on Cyber Monday?  Huge sales numbers and overwhelming (literally) demand for online interaction with retailers.

Read on:

http://www.mediapost.com/publications/article/263583/cyber-monday-sales-hit-3-billion-targets-site-o.html?edition=88270

Here is a snippet from that piece:


Cyber Monday finished strong, with Adobe estimating a 12% gain to a record $2.98 billion. And for the full holiday weekend, it says online sales jumped 15% to $11 billion. IBM Watson is reporting an even stronger day, with a 17.3% increase in Cyber Monday sales, and an average order of $126.87.

An impressive amount of those sales came from mobile, which IBM says made up 44.7% of the day’s online traffic, a 16.9% rise from last year. And 27% of all online sales came from mobile devices, a gain of 32.6% from 2014.


Happy Reading,

J.W. Gant

Story #2: This one requires a login to see the whole story but the headline is worth catching:
http://www.chainstoreage.com/article/walmart-mobile-dominant-shopping-trend

Here is a snippet from it:
More and more, the endless aisles associated with Walmart's digital arm is accessed through mobile, Fernando Madeira, president and CEO Walmart.com, reported Tuesday morning.

“Mobile firmly established itself as the dominant shopping trend, for both traffic and sales," he said. "Mobile is making up more than 70% of traffic to Walmart.com, and now, nearly half of our orders since Thanksgiving have been placed on a mobile device – that’s double compared to last year. Our customers went from previously mostly searching and browsing on mobile, to making purchases at a much higher rate."


Story #3: The folks at eConsultancy do good work.  Here is a great summary article of Black Friday and Cyber Monday:
https://econsultancy.com/blog/67265-10-huge-shopping-stats-from-thanksgiving-black-friday-2015/

Story #4: If you haven't played 'Cards Against Humanity' you should.  Check out what they did for the holiday shopping season:
https://econsultancy.com/blog/67264-how-one-company-made-over-70-000-selling-nothing-on-black-friday/

Story #5: Mobile dominates on Cyber Monday, but is only the start of the shopping experience as 70% of sales happened on traditional PCs:
http://www.mobilecommercedaily.com/mobile-brightens-cyber-monday-with-50pc-of-traffic-30pc-of-sales

Story #6: Stores that closed on Thansgiving outperformed all other stores online.  The big reason stores were being driven to open on Thansgiving was all the eCommerce sales happening that day while their doors were locked.  Today, as retailers catch up online, that is less and less an issue.  Interesting.  If we didn't think eCommerce was table stakes for brick & mortar retailers before is there any doubt now?
http://multichannelmerchant.com/news/stores-that-closed-doors-on-thanksgiving-and-black-friday-outperformed-competitors-online-30112015/

Story #7: Here is the CEO of Macy's saying the death of the Department Store has been grossly over stated:
http://www.businessinsider.com/macys-ceo-department-stores-2015-11

That is all folks!  Until next year.  

Monday, August 17, 2015

Gap Attempting to be Cool Again

I certainly recall when Gap was everywhere, but that seems like a long time ago.

Business Insider has a good story on Gap's plans to become cool (and relevant?) again.  Excellent read on business in general and how supply chain assists with "cool" in today's world.


Here is a snippet from the piece:

Gap was once so cool that Sharon Stone wore one of its turtlenecks to the Oscars.

But as consumers turned to cheaper fast-fashion alternatives, Gap failed to catch up. In the age of Instagram and instant fashion, the retailer's designs feel dated.

Now, America's largest apparel retailer is embarking on a turnaround plan to recapture cool customers by reinventing its supply chain to compete with brands like H&M, Zara, and Forever 21. It's also overhauled marketing and made key hires.

Happy Reading,

J.W. Gant

Thursday, July 16, 2015

Amazon Prime Day a Huge (Pain) Success

The reports throughout were tremendously varying but the end result cannot be denied.  The first ever Amazon Prime Day was a HUGE success.

The concept is simple.  Create a wave of product deals for Amazon Prime members to select from and generate an entirely new sales paradigm while generating increased loyalty.

Success on all fronts in spite of the mixed results on social media.

http://www.businessinsider.com/amazon-prime-day-sales-beat-black-friday-2015-7

Here is a snippet from the piece:

Amazon's 24-hour summer sale for Prime members, called Prime Day, appears to have been a major success for the online retailer.

Product orders exceeded that of last year's Black Friday sale which was open to all Amazon customers (not just Prime members), reports the company.

I've said for years retailers are playing with a nasty fire putting so much on the one holiday season.  They have always wanted to smooth out the sales associated with that.  The worst case scenario is the overall economy tanks just before the holiday season, as happened in 2008, and consumers stay at home during the most critical period.  Too many eggs in one basket.  Looks like Amazon is helping the cause, for them, and creating more loyal Amazon shoppers.

Happy Reading,

J.W. Gant

Friday, June 26, 2015

Pizza Hut Goes Digital

Retailer after retailer is making the move to customer engagement through digital and mobile.

Pizza Hut is the next to move.

http://www.zdnet.com/article/pizza-hut-eyes-digital-data-transformation-in-pizza-wars/

Here is a snippet from the piece:

In the pizza wars, the food and taste comparison serves merely as table stakes. The real war will be won via technology.

At least that's what Yum! Brands' Pizza Hut is hoping. As Domino's Pizza positions itself as a food delivery company armed with technology, digital engagement tools and mobile ordering, Pizza Hut is in the middle of a digital transformation that---from an information technology perspective---offers a little bit of everything.

  • An emphasis on customer data and engagement to replicate Yum's success with marketing to Taco Bell customers.

One of the executives charged with helping Yum Brands get to this level spoke with me about doing their mobile app a year and a half ago.  While that opportunity never came to fruition I've been curious what Pizza Hut is up to ever since. I wish them luck, though I prefer the local pizza joints so commonly found in the Greater Boston Area.

I think the large national chains are going to have to do everything to head off the rise of fast casual now coming in to the pizza realm along with examples such as Chipotle and Five Guys Burgers.  Here is one great story on that:

http://www.businessinsider.com/pieology-pizza-business-story-and-expansion-2015-6

Here is a snippet from the piece:

The fast-casual pizza restaurant is the fastest-growing chain in America, according to data compiled by Technomic.

Pieology has 60 units in 11 states. The company expects to nearly double that number by the end of the year. 24 new locations are anticipated to open by the end of the summer.

Pieology's founder, Carl Chang, told Business Insider the company started when he identified a problem in the pizza industry.

"Pizza for us was somewhat broken," Chang, who is the brother and former coach of professional tennis player Michael Chang, said.

Happy Reading,

J.W. Gant

Friday, June 12, 2015

The Future of Retail - Malls and Boxed

Two stories that speak to the potential future for retail are worth checking out today.

First is a great read on the eCommerce startup 'Boxed' that ships mostly national brand CPG products in bulk.  I think they'v recaptured a bit of the spirit of Mr. Cullen's original supermarkets and have a real threat to traditional brick & mortar retailers.

http://www.mobilecommercedaily.com/boxed-wholesale-ceo-mobile-made-success-for-us-possible

Here is a snippet from that piece:

The CEO of Boxed Wholesale, speaking at the Global Mobile Internet Conference New York 2015, explained that his company would not have succeeded if not for mobile, where shopping behavior is not as rigid as on desktop.

During the “Using Mobile to Deepen Customer Engagement” session, the CEO detailed how developing an application first, allowed its brand to take off because there is room in the mobile space for a retail service such as this.


Next is PYMT.com on some new analysis regarding foot traffic and spending habits at malls as provided by the folks at RetailNext:

http://www.pymnts.com/in-depth/2015/why-a-decline-in-foot-traffic-has-retailers-looking-up/#.VXrbj_lVhBc

Here is a snippet from that piece:

Keeping in line with the unfortunate trend of 2015 so far, RetailNext’s latest survey on physical retail has a whole lot more red ink on it than the nation’s merchants wanted to see. On average, traffic to physical stores was down about 9.8 percent on average, while sales have fallen off by 7.6 percent.

However, RetailNext’s VP of retail consulting, Shelley Kohan, said that there’s more to measuring the health and well-being of physical retail than foot traffic and sales numbers.


Happy Reading,

J.W. Gant

PS  One more story is a great testament to 'bricks & mobile':
http://www.businessinsider.com/retailers-are-making-a-huge-mistake-2015-6

Here is a snippet from that piece:

American shoppers have become addicted to checking consumer reviews on everything they buy.

But stores have failed to find a way to make reviews readily available in stores, and that's killing business for many traditional retailers such as Macy's, JC Penney, and Best Buy.


Regards

Thursday, April 23, 2015

Twitter Beacons

This is huge news, every bit as large ad the Facebook announcement earlier this year.

Twitter is enabling beacon interactions.

Here is the story from BI:

http://www.businessinsider.com/twitter-ventures-hearst-ventures-softbank-capital-lead-18-million-financing-round-in-beacon-company-swirl-2015-4

Here is a snippet from that piece:

Beacons — small devices placed in retail stores that connect with smartphone apps using Bluetooth — are predicted by Business Insider Intelligence to directly influence more than $4 billion of US retail sales this year at top retailers (.1% of the total).

But right now, a big obstacle in the way of that number jumping higher is that for a consumer to receive a pop-up notification on their phone from a retailer or advertiser sent via beacon, they need to have opted in to receive those notifications (or ads) in a specific app. Right now, those apps are mostly limited to retailers' own apps, or a small network of other apps that are not always likely to be on most consumers' phones.

But that network could soon be opening up far wider.

I love that write-up.  They nail the parameters.  Beacons will be huge.  It is just a question of how big and when.

Happy Reading,

J.W. Gant

Wednesday, April 8, 2015

CurrentC by MCX to go Public mid-2015, plus Microsoft and PayPal News

News everywhere in the mobile payments space about CurrentC's plans though all of the stories seem to point back to MacWorld.  Here is one story:

http://www.mobilepaymentsinsider.com/2015/04/07/currentc-prepares-to-go-public-with-mid-2015-launch/

Here is a snippet from that piece:


Mobile payments service CurrentC will officially launch in the US over the next few months, adding further competition to the crowded mobile payments market.

Here is the MacWorld piece that appeared to break the story:

http://www.macworld.com/article/2906592/apple-pay-rival-currentc-coming-in-mid2015.html

Here is a snippet from that piece:

A small -scale trial began last year and CurrentC is currently being tested in several undisclosed markets around the U.S. However, its use is restricted to employees of member retailers, which include Walmart, 7-Eleven, Dunkin Donuts, Sears, Best Buy, Exxon Mobil and Gap.

Merchant Content Exchange (MCX), the operator of the service, plans to make it available to the public in mid 2015, but in a single market at first.

More news in the payments space has also come out from both Microsoft and PayPal.

Microsoft is working on some kind of 'Microsoft Pay':

http://arstechnica.com/business/2015/04/microsoft-payments-may-join-apple-android-samsung-in-pay-platforms/

UPDATE: Another story works to add to this report:
http://www.mobilepaymentsinsider.com/2015/04/10/microsoft-makes-another-mobile-payments-move/

PayPal is going to release a new wallet that will utilize NFC technology:

http://www.digitaltransactions.net/news/story/PayPal-Will-Include-NFC-Capability-in-the-Coming-Version-of-Its-Mobile-Wallet

Happy Reading,

J.W. Gant 

Tuesday, February 17, 2015

Bluetooth Beacons and JCPenney through Shopkick

This article over on Mobile Commerce Daily is the best narrative I've yet seen on the use of beacons to drive in-store engagement with consumers (participants).  JCPenney is making news by its upcoming use of beacons tied in with the new 'Cinderella' movie:

http://www.mobilecommercedaily.com/jcpenney-finds-in-store-mobile-is-right-fit-for-cinderella-promotion

Here is a snippet from that piece:

From March 6 to 19, customers in JCPenney stores with a Disney shop will be able earn rewards and enter sweepstakes by using the shopkick app on their smartphones to scan the bar codes appearing on special glass slipper signs throughout the stores. The mobile in-store activation is part of a bigger promotion around JCPenney’s Cinderella tie-in that also includes social, digital and other mobile elements.

Here is a quick look at a Business Insider report on beacons and how they might impact retail in 2015:

http://www.businessinsider.com/beacons-will-impact-billions-in-retail-sales-2015-2

Here is a snippet from that piece:

Traditional retailers have become much more adept at using technology to push back against online-only e-commerce sites.

Beacons are among the most important new mobile technologies helping real-world merchants win back sales. These low-cost devices communicate with smartphone apps indoors through a Bluetooth signal. Last year saw tons of retailers testing beacons, including Macy's and Target. This year, hundreds of big retail chains are turning those devices on and using them to communicate with mainstream consumers in store.

In an all-new report, BI Intelligence takes an in-depth look at beacons in large retail settings, discussing sales influence, addressable market, and examining the top applications, including offers, coupons, data-collection, as well as loyalty, payments, and digital-marketing programs.

Happy Reading,

J.W. Gant