Kohl's Engaging Through Mobile

Kohl's has been on a multi-year journey to become the best retailer in the world at the customer experience, through mobile.  Their app is definitely shaping up as a new piece writes about.

http://www.chainstoreage.com/article/kohl%E2%80%99s-seamlessly-engages-customers-enhanced-app

Here is a snippet from that piece:

Kohl’s “Greatness” Agenda is not named lightly. The enterprise-spanning strategy is designed to make the company America’s most engaging retailer by providing a convenient customer experience across all channels. Considering the ever-growing importance of the mobile channel as an omnichannel engagement tool, it is not surprising that Kohl’s is focusing on its mobile app as a key enabler of greatness.

“We approached the design of the new Kohl’s app with a family-first focus, with an emphasis on engaging customers where they are, not necessarily where we are, and providing a simple, easy buying experience for families,” explained Krista Berry, executive VP and chief digital officer of Kohl’s.

With mobile traffic now representing more than 50% of all digital traffic at Kohl’s, ensuring a smooth and seamless mobile experience for customers is more important than ever.

Happy Reading,

J.W. Gant