The news is real, though the headline is a bit sensationalistic. I'm finishing up a white paper on this topic though so this subject is quite interesting to me. Kellogg is planning a fresh snack food subscription service, direct to consumer. This cuts out retailers all together, something the big food companies would absolutely love to do.
http://www.bloomberg.com/news/articles/2015-06-09/kellogg-said-to-plan-snack-subscriptions-as-general-mills-exits
I found the story over on MorningNewsBeat first:
http://morningnewsbeat.com/News/Detail/47220/2015-06-11/
Here is a snippet from the Bloomberg piece:
Kellogg and General Mills both have been looking for new ways to grow and appeal to consumers seeking healthier and more natural alternatives to processed foods. The companies also are testing sales channels outside of grocery stores as customers become more comfortable purchasing online.
Happy Reading,
J.W. Gant
PS I'll be posting the white paper soon.
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