Friday, January 9, 2015

Target and Apple in the News

Two posts caught my eye today and make for interesting news.

First is Target with news on the mobile retailing front:

http://www.mobilecommercedaily.com/targets-reaps-rewards-of-mobile-push-as-holiday-traffic-hits-60pc

Here is a snippet from that piece:

With more than 60 percent Target.com traffic coming from mobile in November and December as well as Black Friday weekend mobile purchases coming in two times higher than in 2013, the mass merchant proves that when retailers build strong mobile experiences, shoppers will come.

Target joins Walmart and Amazon as retailers who worked hard throughout 2014 to better meet the needs of mobile shoppers and reaped significant rewards during the holiday shopping season as a result.

Next is Apple with a response to their recent software stumbles:

http://www.businessinsider.com/apple-lets-retail-employees-try-ios-early-2015-1

Here is a snippet from that piece:

Apple is going to start using retail employees to test new versions of iOS before they're released, reports 9to5Mac's Mark Gurman.

The pre-testing could begin as early as iOS 8.2.

Apple's decision to broaden its software testing comes after a series of stumbles last year.

Happy Reading,

J.W. Gant

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