Tuesday, January 20, 2015

Inside the Numbers - Mobile Game App Releases Inside Numbers

Every wonder what it is like running an app company?  Know anything about the financials of such an organization?  What about games on mobile platforms?

I can't recall having seen behind the curtain nearly as extensively as the developers of 'Monument Valley' have just provided for us.  That alone is reason to read this bit of news.

http://www.techrepublic.com/article/monument-valley-developer-gives-a-rare-peek-into-numbers-behind-a-successful-app-store-app/

Here is a snippet from that piece:

Monument Valley launched in April 2014 for $4.00 (USD) on the iPhone and iPad, and a $2.00 expansion pack launched last November.

According to the infographic posted on the company's website, the game generated a total of $5,858,625 across Apple's App Store, the Google Play Store, and the Amazon Appstore through January 11th. The highest one-day revenue came on its initial launch day when it generated $145,530 in sales thanks to a lot of initial press.

Happy Reading,

J.W. Gant

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