Beacons Beacons Beacons

Beacons (and iBeacons if you are Apple and only Apple) are on their way in to the store.  One company is far more interested in retailers using their platform (likely software as a service) and are giving away as many as a million beacons to lure them onboard.

Here is the article:

http://www.mediapost.com/publications/article/241778/a-million-free-beacons-the-cost-of-beaconing.html?edition=79437

Here is a snippet from that piece:

The obvious question is what gives with the beacon giveaway idea.

“Beacons are going to get commoditized at some point anyway,” Kyle said.

The company hopes retailers will be persuaded by the free beacon offer to try the ShopX platform, which comes with a monthly fee, as anyone might have guessed.

Happy Reading,

J.W. Gant