First up is a story on the amount of usage Facebook is seeing through their mobile apps:
http://www.cnet.com/news/facebook-mobile-users-hit-new-highs-revenue-jumps/
Here is a snippet on that piece:
Facebook's mobile users are checking in, uploading photos and liking posts at record rates. And that, in turn, is attracting advertisers who pushed up Facebook's revenue and profit.
The world's largest social network said nearly 84 percent of the 890 million people who used its service daily did so on a mobile phone. Nearly 86 percent of the 1.39 billion people who accessed Facebook each month did so on a mobile device as well, a new record for the company.
Next is a bit on the advertising through mobile that Facebook is seeing (it nearly doubled):
https://www.internetretailer.com/2015/01/29/facebooks-mobile-ad-revenue-nearly-doubles-q4
Here is a snippet on that piece:
The social network’s mobile ad revenue nearly doubled to $2.48 billion in the fourth quarter. Mobile is increasingly important to the social network, as 526 million consumers, roughly 38% of its user base, only access the social network through mobile apps or mobile versions of its web site.
Finally is a story on the areas Facebook is investing in:
http://www.bloomberg.com/news/articles/2015-01-28/facebook-ceo-mark-zuckerberg-spends-big-even-with-growth-slowing
Here is a snippet on that piece:
The world's largest social network said nearly 84 percent of the 890 million people who used its service daily did so on a mobile phone. Nearly 86 percent of the 1.39 billion people who accessed Facebook each month did so on a mobile device as well, a new record for the company.
Next is a bit on the advertising through mobile that Facebook is seeing (it nearly doubled):
https://www.internetretailer.com/2015/01/29/facebooks-mobile-ad-revenue-nearly-doubles-q4
Here is a snippet on that piece:
Finally is a story on the areas Facebook is investing in:
http://www.bloomberg.com/news/articles/2015-01-28/facebook-ceo-mark-zuckerberg-spends-big-even-with-growth-slowing
Here is a snippet on that piece:
Mark Zuckerberg is spending faster to chase opportunities in messaging and mobile advertising as sales growth slows at Facebook Inc.’s main social-networking service.
The company said on Wednesday that spending will jump 55 percent to 70 percent in 2015, narrower than the 50 percent to 75 percent range that it projected in October. Zuckerberg has said Facebook is investing in messaging, advertising across the Web, hiring and new technologies such as artificial intelligence.
Happy Reading,
J.W. Gant
PS One more story is worth reading though I missed it in my initial post. More than one third of Facebook users only access it via a mobile device. Wow!
http://thenextweb.com/facebook/2015/01/28/nearly-half-facebooks-users-access-mobile-device/
The company said on Wednesday that spending will jump 55 percent to 70 percent in 2015, narrower than the 50 percent to 75 percent range that it projected in October. Zuckerberg has said Facebook is investing in messaging, advertising across the Web, hiring and new technologies such as artificial intelligence.
Happy Reading,
J.W. Gant
PS One more story is worth reading though I missed it in my initial post. More than one third of Facebook users only access it via a mobile device. Wow!
http://thenextweb.com/facebook/2015/01/28/nearly-half-facebooks-users-access-mobile-device/
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