The Blizzard of 2015 is finally nearing an end though snow is still falling here north of Boston. Looks like a couple feet of snow in my area and a major event for most of New England.
Here are a slew of stories I've found that are worth visiting.
First up is the life of a category leader especially as a consumer packaged goods company:
http://www.canadiangrocer.com/worth-reading/the-secret-lives-of-category-leaders-48724
Next up is new data from Inmar on digital coupons and the add to card method:
http://www.progressivegrocer.com/research-data/market-trends/redemption-digital-load-card-coupons-doubles-study
One supermarket chain has added new functionality to its mobile app and the news is good for their provider GPShopper:
http://www.progressivegrocer.com/departments/technology/lunds-and-byerly%E2%80%99s-add-new-features-mobile-app
Digital advertising gets two stories: first is a line of thought on brand ads vs. performance ads, then an AdAge.com story on who to blame when digital campaigns fail. That second one has several great links so be sure to dig deeply there.
http://www.mediapost.com/publications/article/242440/beauty-and-the-geek.html?edition=79667
http://adage.com/article/digitalnext/blame-a-digital-campaign-wrong/296761/
Finally is news of delivery services such as the alcohol delivery startup 'Drizly' in Boston and the impact the Blizzard of '15 had on them in the NorthEast:
http://www.xconomy.com/boston/2015/01/27/alcohol-grocery-deliveries-spike-as-blizzard-batters-boston/
Happy Reading,
J.W. Gant
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