Looks like New England survived the Blizzard of '15, but don't tell the folks in Marshfield, MA that. Looks pretty ugly there.
Here area few stories that caught my eye today.
First is a new study on mobile app use vs. mere mobile websites:
http://www.retaildive.com/news/consumer-use-of-mobile-apps-smaller-than-retailers-believe-study/356593/
That article points to the full analysis here on IAB:
http://www.iab.net/media/file/IAB_Apps_and_Mobile_Web_Final.pdf
Next are two news stories on Quick Service Restaurants moving increasingly towards mobile loyalty. WaWa is following in the footsteps of Starbucks and now Dunkin' Brands:
http://www.pymnts.com/news/2015/convenience-store-chain-wawa-launches-its-own-mobile-payments/#.VMkD1NJ4r2t
News from Dunkin' states they are all-in with mobile loyalty after a year of tremendous success with their DD Perks program:
http://www.mobilecommercedaily.com/mobile-helps-dunkin-donuts-crack-the-formula-on-loyalty
Finally is a great little read on modern marketing thoughts and approaches:
http://www.thedrum.com/opinion/2015/01/27/push-pull-participation-and-purchase-are-you-using-four-ps-mobile-bridging
Happy Reading,
J.W. Gant
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