McDonald's is struggling and will likely continue to struggle through 2015 with no end in sight.
Here is the article from Yahoo Finance:
http://finance.yahoo.com/news/for-mcdonald-s--it-was-a-year-to-forget----and-2015-might-be-the-same-194233145.html
Here is a snippet from that piece:
In a few days, McDonald's (MCD) will detail what was a largely forgettable year for the company and its shareholders when it releases its 2014 financial results. Those results are almost assured of showing the type of disappointment that, until recently, had been unheard of at the Golden Arches.
Undoubtedly, it also will spend ample time describing how its sandwich-customization plans, appreciation for technology and presumably less-crowded menu will be returning the world's largest restaurant chain to greatness in all ways. None of that will be especially new, so unless it unveils something astonishing to go along with the countless initiatives already known to be under way, 2015 probably won't be much different than the year just past.
Happy Reading,
J.W. Gant
Undoubtedly, it also will spend ample time describing how its sandwich-customization plans, appreciation for technology and presumably less-crowded menu will be returning the world's largest restaurant chain to greatness in all ways. None of that will be especially new, so unless it unveils something astonishing to go along with the countless initiatives already known to be under way, 2015 probably won't be much different than the year just past.
Happy Reading,
J.W. Gant
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