Snapchat Messaging App Raises $486 Million

If you haven't heard of it, or used it, yet you just might want to give it a try.  Let me tell you it is great fun at group outings.

Snapchat is the anti-Facebook of messaging apps with its destructible messaging.  Just set the timer, to no longer than 10 seconds, take your picture of video and send you message.  Your friends will receive a notice to open the message.  Once they've done so they have only the length of time you set to view the message before it is destroyed.

No more reputation management for your messaging.

I'm sure this round of funding was spurred by this study on Snapchat advertising commisioned by Snapchat:

http://adage.com/article/digital/snapchat-commissioned-survey-shows-people-snapchat-ads/296442/

Here is the story about the funding:

http://www.usatoday.com/story/tech/2015/01/01/snapchat-funding/21146715/

Should be an interesting year in social media.

Happy Reading,

J.W. Gant