Best Reading of the Day - Entry 0191 Mobile Measurement

CMO.com has an excellent piece titled 'The Rocky Road to Mobile Measurement'.

Here is the premise:

In the early days of mobile marketing, metrics for measurement were quite basic. Marketers focused mostly on clicks and post-click interactions. These days, mobile has reached its measurement adolescence, with marketers looking at behavioral metrics beyond mere engagement.

Here is the full article:

http://www.cmo.com/articles/2015/1/26/mobile-measurement-are-we-there-yet.html

Here is a snippet more from that piece:

“You need to be able to understand who that person is across devices, across the Web and apps, and figure out what it is that they need from you, what message they really want to hear,” Asay said. “Then you need to be able to present it to them at the right place, at the right time. We are very close to being able to deliver that.”

Happy Reading,

J.W. Gant