Best Reading of the Day - Entry 0187 Starbucks Social, Taykey, and ASO

Three articles stand out to me and all are worthy of your time.

First, and best, is this little piece on how Starbucks used social media over the holidays:

http://www.mobilecommercedaily.com/starbucks-holiday-social-strategy-nabs-top-spot-on-hootsuites-love-list

Here is a snippet from that piece:

“Don’t underestimate the power of the Peppermint Mocha and its kin: at least on social, Christmas means flavored coffee drinks and red cups. Truly concentrating their efforts on building excitement for the holidays amongst their fans can give brands a big boost.”

That portion on Christmas being synonymous with red cups is very powerful.

Next is a little company you probably never heard of but they represent the next generation in advertising:

http://fortune.com/2015/01/20/taykey-raises-15-million/

What do they do?

For example, if a movie studio wants to target teenage girls who like music, Taykey would have told them last Monday that their target audience was talking about pop star Justin Bieber’s new Calvin Klein ad and instantly purchased ads on news stories, blog posts, and social content about the topic.

If you’re familiar with the story, you know what happened next. The next day the original, unedited version of the Bieber photo leaked showing that the photos had been modified to enhance his, ahem, bulge. Within 10 minutes Taykey’s algorithm picked up on the negative vibes around Bieber and pulled all the ads it was running alongside it. The company helps brands jump onto trends (and, if necessary, abandon them) automatically, targeted to specific audiences across many geographies.

Finally is a little piece on App Store Optimization:

https://econsultancy.com/blog/65980-app-store-optimisation-aso-for-google-play-and-apple-app-store/

I know a thing or two about this having written a white paper on how to drive adoption and usage of mobile apps.  It is very good to keep up with the latest and greatest though so be sure to read this one.

Happy Reading,

J.W. Gant