Two stories are the best reading of the day today.
First up is the Top 10 list by Retail Information Systems on the NRF conference. Great stuff in there, though some of that news has already been posted in this blog.
http://risnews.edgl.com/retail-news/Best-of-NRF-2015--Top-10-Takeaways97678
Here is a sample:
Many companies and brands today have the same overarching problem: how to connect with fans of the growing business and make that sustainable. The NRF Big Show 2015 kicked off on Sunday with "Game Changer: Loyalty and Performance Lessons from Passionate Sports Fandom". The sports industry has built its empire around loyal, passionate fans, as well as created engaging experiences to drive fan interaction. Through the use of big data, the various franchises and companies are able to not only deliver personalized experiences, but also leverage these insights for drive better on-field performance.
Next up is a great little article over on CMO.com about the importance of mobile apps and how mobile is changing ... everything.
http://www.cmo.com/articles/2014/12/26/mobile_users_say.html
Here is a snippet from that piece:
Mobility has swept over the business and marketing landscape like a giant supernova. With a smartphone in hand, consumers increasingly tap, pinch, and swipe their way to messages, promotions, and purchases. For businesses across a wide swath of industries, mobile interaction now accounts for more than 50% of online activity, and the figure continues to rise.
Happy Reading,
J.W. Gant
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