First up is eBay with a really interesting omnichannel assistant offering:
http://www.wwd.com/media-news/digital/save-that-sale-ebay-unveils-platform-8105937
Very cool platform, and worth reading up on.
Next is Gap ramping up its mobile:
http://www.mobilecommercedaily.com/gap-taps-mobile-to-mimic-flagship-store-experience-for-customers
Here is a snippet from that piece:
Finally is news from Kohl's on its mobile efforts:
http://www.mobilemarketer.com/cms/news/software-technology/19530.html
Here is a snippet from that piece:
“Not moving fast is far riskier than trying things out and failing in some and succeeding in others,” Mr. Lavu said. “Previously, we used to do a lot of big bang innovations.
“Test, learn, iterate again, and then continue to change.”
Happy Reading,
J.W. Gant
“Test, learn, iterate again, and then continue to change.”
Happy Reading,
J.W. Gant
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