Best Reading of the Day - Entry 0181 Personalization and Marketing

According to Econsultancy we are not seeing hardly any marketing utilizing personalization, to the great detriment of the craft.

https://econsultancy.com/blog/65930-38-of-marketers-do-not-use-personalisation-report/

Here is a snippet from that piece:

More than a third of companies do not implement any form of personalisation in their marketing activities, according to a new report from Econsultancy.

This is in spite of the fact that a vast majority of companies achieved an uplift in conversion rates after implementing personalisation in one or more of their marketing channels.

The findings come from the Conversion Rate Optimization Report, published in partnership with Redeye.

The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates.

It shows that 62% of client-side respondents are currently personalising their marketing activity.

I am guessing the reason for the lack of personalization is the lack of capability?

Happy Reading,

J.W. Gant