Best Reading of the Day - Entry 0143 Retailers and Omnichannel

Brick and mortar retailers still have a long way to go in their omnichannel ambitions, according to a report by L2 research.

Here is a great write-up at CMO.com:

http://www.cmo.com/articles/2014/7/30/retailers_still_not_.html

Here is a snippet from that piece:

Some brick-and-mortar retailers “get” e-commerce and are holding their own against Web-only retailers. However, most merchants are still behind—even as customers race ahead of them in embracing “channel-blind shopping,” according to a new report by digital marketing think tank L2.

...

The report tagged Saks, Guess, Walgreens, and Walmart as “role models” for balancing investments and incentives for online and offline consumer behaviors. Other brands, such as Gap, Sephora, Coach, and Neiman Marcus, came close.

Happy Reading,

J.W. Gant