iPhone controlled room keys have been coming out in small hotel chains. This story talks a bit about that:
http://9to5mac.com/2014/01/27/iphone-controlled-hotel-door-locks-will-allow-guests-to-bypass-check-in/
Hilton Hotels is now planning to join the masses moving towards mobile for everything and beacons for personalization. I hadn't even started to think about using a beacon as my room key (technically the phone is the key and the beacon is the 'key hole' I guess).
http://9to5mac.com/2014/07/28/hilton-hotels-to-let-you-use-your-iphone-as-your-hotel-key-from-next-year/
Lord & Taylor is jumping in as well:
http://www.mobilecommercedaily.com/lord-taylor-unites-beacons-popular-apps-and-brands-for-in-store-appeal
Yet is all of this really going the direction it should? This article questions that:
http://www.mediapost.com/publications/article/230847/beacon-fatiguealready.html?edition=74820
Here is a snippet from that piece:
Much like mobile alerts and SMS before it, the rise of Beacon technology will initiate another round of internal discussion among marketers about how much is too much. The push components possible in proximity marketing and sensor-based broadcasting are promising precisely for the same reasons they risk being annoying: their disruptive potential. We all know that getting shoppers to use specific shopping or retail apps in-store is itself a heavy lift. They are there to shop, after all. And as much as we would like to believe we can channel people’s mobile behaviors into channels that benefit your brand, the fact is that people use their devices in personal and idiosyncratic ways they prefer to control.
In other words, beacons are going to be no easier to sell to mobile users than anything else has been -- in fact, they may be tougher.
In other words, beacons are going to be no easier to sell to mobile users than anything else has been -- in fact, they may be tougher.
Happy Reading,
J.W. Gant
No comments:
Post a Comment