http://www.cmo.com/articles/2014/7/1/todays_cmo_renaissance.html
Here is a snippet from that piece:
No question about it: The role of the chief marketing officer has dramatically changed over the past few years. On one front, the digital marketing landscape is taking over. On the other is a growing corporate accountability and shift toward the age of the customer.
Layer in management, staffing, planning, and, of course, the business of creativity itself, and the makeup of a modern CMO resembles more of a Renaissance man than a character from Mad Men.
What is a Renaissance man? Let's look to WikiPedia for an answer to that one.
http://en.wikipedia.org/wiki/Polymath
It has been said Napoleon Bonaparte, Emperor of the French, came in at the end of times where a single man could know all that the studies of the world could reveal. He worked furiously to learn, reading everything, in an attempt to be one last man who could know all there was to know. Ultimately his mark is still being felt to this day though he failed at Waterloo.
Happy Reading,
J.W. Gant
Layer in management, staffing, planning, and, of course, the business of creativity itself, and the makeup of a modern CMO resembles more of a Renaissance man than a character from Mad Men.
What is a Renaissance man? Let's look to WikiPedia for an answer to that one.
http://en.wikipedia.org/wiki/Polymath
It has been said Napoleon Bonaparte, Emperor of the French, came in at the end of times where a single man could know all that the studies of the world could reveal. He worked furiously to learn, reading everything, in an attempt to be one last man who could know all there was to know. Ultimately his mark is still being felt to this day though he failed at Waterloo.
Happy Reading,
J.W. Gant
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