First Pinterest, now YouTube for recipes.
Yes. Recipes.
Google is out with a self-serving piece about engagement with Generation Y, "Millenials", and their eating habits.
http://www.thinkwithgoogle.com/articles/millennials-eat-up-youtube-food-videos.html
Here is a snippet from that piece:
Whether consumers are looking for a flatbread recipe or watching their favorite foodie celebrity, food is thriving on YouTube. New research from Millward Brown Digital, Firefly and Google delves into how YouTube is fueling the foodie fan culture, with insights into the audiences who devour food videos. They’re tuning in to watch videos that inspire, educate or entertain. They’re loyal, passionate and highly engaged, powering a 280% growth in food channel subscriptions over the past year.
Happy Reading,
J.W. Gant
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