Their conclusion is omnichannel relies on a core of brick & mortar stores and always will. Customers like the experience of shopping.
http://www.atkearney.com/consumer-products-retail/on-solid-ground
Here is a snippet from the website entry:
According to the Omnichannel Shopping Preferences study—the latest addition to A.T. Kearney’s ongoing study of the evolution of omnichannel commerce—physical stores are clearly customers’ preferred shopping channel and a place where the most significant consumer and retailer value continues, and will continue, to be created.
Digital retailing is capturing headlines and inspiring spirited debate as retailers plan how best to invest for future success. But beyond the headlines, physical stores remain the foundation of retailing, evidenced by the fact that 90 percent of all retail sales are transacted in stores and 95 percent of all retail sales are captured by retailers with a brick-and-mortar presence.
The entire study can be downloaded for free and is linked to in the URL provided above.
Happy Reading,
J.W. Gant
Digital retailing is capturing headlines and inspiring spirited debate as retailers plan how best to invest for future success. But beyond the headlines, physical stores remain the foundation of retailing, evidenced by the fact that 90 percent of all retail sales are transacted in stores and 95 percent of all retail sales are captured by retailers with a brick-and-mortar presence.
The entire study can be downloaded for free and is linked to in the URL provided above.
Happy Reading,
J.W. Gant
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