Best Reading of the Day - Entry 0139 Geomarketing

I'll post two articles today under the "Best Reading of the Day" moniker as I was travelling this week and have some catching up to do.

This story on what is happening to marketing with location-based technologies beginning to take off is well worth the reading investment:

http://www.cmo.com/articles/2014/7/18/location_based_marke.html

Here is a snippet from the piece:

Digital marketing has made clear that getting the right message to the right person at the right time is paramount. Yet somewhere at the intersection of technology and opportunity lies the very real world of putting an effective plan into place. At the center of this concept: geomarketing.

Happy Reading,

J.W. Gant