The first is a story about coupon redemption after the purchase. Sounds paradigm breaking right? Makes a lot of sense in many ways. Here is the article:
http://www.mediapost.com/publications/article/229101/mobile-coupon-redemption-after-the-shopping-trip.html
Here is a snippet from that piece:
A couple of years ago, a California startup named Endorse created what seemed to be a path of least consumer resistance for mobile coupons.
The well-funded startup challenged the age-old concept of coupons by creating an app that allowed consumers to take a photo of their grocery shopping receipt, upload it to Endorse and receive credit that could be redeemed for cash, which was sent by check or via PayPal.
The offers, from brands including Kraft, General Mills and PepsiCo, were refreshed one day each week...
The well-funded startup challenged the age-old concept of coupons by creating an app that allowed consumers to take a photo of their grocery shopping receipt, upload it to Endorse and receive credit that could be redeemed for cash, which was sent by check or via PayPal.
The offers, from brands including Kraft, General Mills and PepsiCo, were refreshed one day each week...
Next up is an app that is in limited availability at the moment that lets you use the pictures on your phone to identify items for purchase. The kicker is what comes after. The app then tracks the price of the items in your shopping list and can notify you of savings events. These third party aggregaters are the real killers of brick & mortar retail. They'll all be forced to be "honest" now because the consumer will have too much information. Only the luxury brands will be able to get away with large markups even on a day to day basis.
Here is the article:
http://appadvice.com/appnn/2014/07/snapup-app-automagically-turns-your-screenshots-into-shopping-lists
The app is named 'SnapUp'. Here is a snippet from that piece:
Basically, SnapUp lets you shop simply by taking screenshots of products you want from any app or mobile-optimized website, be it on Amazon, Best Buy, Target, or any of your favorite shopping apps and sites. The app then “automagically” turns your “snaps” into easily viewable and manageable shopping lists.
Pretty neat, right? But perhaps the neatest feature of SnapUp is its ability to monitor the prices of the items in your shopping lists and notify you whenever any of the items undergoes a price drop.
Pretty neat, right? But perhaps the neatest feature of SnapUp is its ability to monitor the prices of the items in your shopping lists and notify you whenever any of the items undergoes a price drop.
Happy Reading,
J.W. Gant
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