Amazon and First Data are emphasizing the non-payments side of the mobile wallet. Seems a few players have figured out the payments piece is the least important part of the puzzle.
Here is the write-up:
http://www.mobilecommercedaily.com/amazon-first-data-enter-quickly-expanding-mobile-gift-cards-space
Here is a snippet from that piece:
The gift card portion of mobile wallets is growing quickly, with both Amazon and payment processor First Data entering the market, following closely on the heels of Google Wallet.
Gyft – which is being acquired by First Data – claims to have pioneered the use mobile to manage gift cards but it was Apple’s Passbook that really popularized the idea. In the past few years, numerous merchants have jumped on board, recognizing the potential to drive ongoing engagements with mobile users via gift cards.
“While it’s early days for Amazon, it is clear they believe enough in wallet to invest in it – specifically the non-payment side of mobile wallet,” said Yoni Solomon, product marketing manager at Vibes.
Gyft – which is being acquired by First Data – claims to have pioneered the use mobile to manage gift cards but it was Apple’s Passbook that really popularized the idea. In the past few years, numerous merchants have jumped on board, recognizing the potential to drive ongoing engagements with mobile users via gift cards.
“While it’s early days for Amazon, it is clear they believe enough in wallet to invest in it – specifically the non-payment side of mobile wallet,” said Yoni Solomon, product marketing manager at Vibes.
Happy Reading,
J.W. Gant
J.W. Gant
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