A couple of contrasting stories were published recently regarding mobile payments providers MCX and ISIS.
First up is the pending re-branding of ISIS now that a terrorist group in Iraq has been dubbed the same name by western journalists. Ouch.
http://www.digitaltrends.com/mobile/nfc-payment-service-isis-rebranded-distance-middle-eastern-militant-group/#!baN9rx
Next is a short piece on MCX.
http://paymentsviews.com/2014/07/07/mcx-now-i-get-it/
Here is a snippet from that piece:
...it dawned on me yesterday, MCX makes perfect sense if you think of it as enabling merchants to better exchange customer spending habits with manufacturers, consumer packaged good manufacturers (CPGs) and others to create more timely, relevant and compelling offers to those merchants’ customers!
Happy Reading,
J.W. Gant
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