Monday, July 14, 2014

Best Reading of the Day - Entry 0136 Driving Adoption

I am no stranger to concepts related to driving adoption and usage of your digital platform.  However, a new story on The Next Web is worth reading:

http://thenextweb.com/dd/2014/07/13/increased-activation-rate-2-30-10-steps/

Here is a snippet from that piece:

I’d like to share with you the tips, tricks and tools we used to develop a kick-ass customer feedback loop – even though we were still in private beta and we didn’t have huge amounts of traffic (around 200 unique visits per day).

The feedback we have collected has greatly helped us increase our activation rate and engage with our users. It has also given us great insight into what features we should be building for our early customers.

They've done a great job with their effort and the article tells a great story.  This is the best reading of the day so enjoy!

Happy Reading,

J.W. Gant

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