Best Reading of the Day - Entry 0144 Apps, Dunkin' Brands, Mobile and iBeacons

Several stories caught my eye though one is really the best read of the day.

Read this story by TechnoCrunch on the proliferation of spin-off apps by the major names such as Facebook:

http://techcrunch.com/2014/08/04/why-standalone-apps-are-supposed-to-fail/

Here is a snippet from that piece:

It’s scary to move a billion people’s furniture. That’s why Product Manager Michael Reckhow tells me Facebook built Paper. This fear has spawned the standalone app boom of 2014. Tech giants are experimenting with new user experiences outside the hallowed halls of their main apps that are too important to meddle with.

But while the press and public scrutinize the success of these different apps like FacebookSlingshot, Instagram Bolt, and Dropbox Carousel, they may be missing the point. Standalone apps are supposed to fail, at least most of the time.

Here is one on iBeacons in Missouri:

http://www.prweb.com/releases/2014/08/prweb12060085.htm

Here is another about a study on mobile influencing shopping:

http://www.mediapost.com/publications/article/231298/mobile-influence-is-category-dependent.html?edition=75018

Finally, a story about the success Dunkin' Donuts is having with mobile:

http://www.mobilecommercedaily.com/dunkin-donuts-winning-mobile-triple-play-geofencing-behavioral-targeting-and-coupons

Happy Reading,

J.W. Gant