I found a number of good stories today including some news and some great reads. I'll clump it all together in this post and you can choose which stories interest you the most. The tags for this post should cover all of the stories to make this post searchable.
First up is ASO or App Store Optimization.
http://www.yodelmobile.com/yodelblog/index.php/2014/07/us-and-uk-approach-to-app-store-optimisation-differs-but-theres-room-for-improvement-across-the-board/
They found pretty poor ASO at too many of the leading retailers. For example one retailer only used 3 of the 20 available key words and one of those words was 'in'. Ridiculous.
Next is Digital Trends' listing of the best apps. They list by category so it is a great entry to bookmark:
http://www.digitaltrends.com/mobile/best-iphone-apps/#!bcZh0h
Next is a story about a web-only retailer that has opened its first brick and mortar store, in New York City. Wow. The blurring of the online and 'real' worlds continues.
http://www.internetretailer.com/2014/07/11/web-retailer-birchbox-opens-its-first-bricks-and-mortar-store
One more on omnichannel focuses on the efforts by Sears / Kmart:
http://www.mobilecommercedaily.com/sears-kmart-expands-store-pick-up-to-either-locations
Finally is another story this year on the use of iBeacons. The year of the beacon continues....
http://mobilemarketingmagazine.com/easyjet-pilots-ibeacon-scheme
Happy Reading,
J.W. Gant
No comments:
Post a Comment