Excellent read from MIT Technologies courtesy of SAP (they might want to sell you something).
http://www.technologyreview.com/view/528956/evolving-beyond-coupons-and-mobile-apps-retail-technologies-in-the-sensor-economy/
Here is a snippet from that piece:
Today, consumers don’t just walk in and buy. They stand in stores, use their smartphones to comparison-shop, read opinionated reviews online, and solicit social input from their families and friends. Finally, when they’re ready to purchase, they go online, often to different stores than where they did their research. Therein lies the challenge: how can retailers remain profitable when consumers expect commoditized pricing, rich product assortments, and superior levels of service, all at the same time?
They are spot on with much of their writing here. Retail is undergoing a sea change as a result of the mobile internet.
Happy Reading,
J.W. Gant
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